Very good flavor that might remind some veteran whisky drinkers of the older Seagram’s V.O. 6 year whisky. Similar aroma, taste, and smoothness. I find that Rupert's also has a very enjoyable dry finish. Other whiskies that may compare is Gibson's 12 year old and the recent release of Liberator 100 percent rye also made in Alberta by Highwood distillers. I hope this whisky stays around for many more years.